On the Daily.
I designed a campaign to launch Hyper’s long anticipated fourth product (and first venture into sun protection), the Invisible for All SPF 50 Sun Drops made for every skin tone and type. The photoshoot paid homage to Hyper’s roots in New York City. To celebrate this new launch I also designed a 3-day pop-up cafe installation in downtown Manhattan to introduce New Yorkers to Hyper’s new hero product.
Brand Identity
Packaging
Creative Direction
Event Design
Campaign
Website
Custom graphics for Sephora’s product page + social media
Custom embroidered shirts and posters for Cafe Hyper
Credits
Lifestyle and Product Photographer: Rhianydd Hylton
Models: Bousso and Aaron Ricketts