Lentiful is an instant lentil company aiming to provide nutrient-dense, delicious and healthy lunches at a moment’s notice. Founder Ben Bacon came to me to develop a full brand identity and packaging system. Our goal was to transform a traditionally overlooked category into something fresh, modern, and craveable. The resulting brand world helped position Lentiful for national retail expansion, and over the years I’ve designed several different flavors that are now sold nationwide in major retailers like Whole Foods and Target.

Brand Identity
Illustration
Packaging
Web Design
Social Media