Smooth skin is just a quick rinse away.
I created a campaign to launch Hyper’s third product, a gentle daily cleanser. The photoshoot followed a girls’ day in from morning to night, celebrating self care and play. Following this product release Hyper celebrated an in-store launch at 250 stores in Sephora, which I designed really fun assets for (a newspaper stand in the middle of Soho, custom magazine/newspaper, ice cream cart, and more)
Brand Identity
Packaging
Creative Direction
Event Design
Campaign
Website
Custom newspaper “Hyper Press” created to celebrate Hyper Skin’s launch in Heyday stores.
I branded and designed a newspaper stand + custom magazine (another issue of “Hyper Press”) to celebrate Hyper Skin’s launch in 250 Sephora stores nationwide. I also designed tote bags, shirts, posters, and an ice cream cart to go along with the event! Me and the team handed out ice pops and free gifts to passersby for a weekend in Soho, NYC.
Credits
Lifestyle and Product Photographer: Rhianydd Hylton
Models: Sara Thomas and Dorcas Adekanbi