Halia is a period care brand based in the Philippines offering plastic and toxin-free pads made of organic bamboo and corn fibers. Founder Alexa Jocom came to me with the goal of redefining the period experience - one that has been long associated with dread, shame, and embarrassment. We set out to create an identity that celebrated period-care as a form of self care that can be playful and exciting.

Brand Identity
Illustration
Packaging