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Exceedingly idealistic.
Quixotics (Spring 2020) was born out of my love for the word "Quixotic," which means "exceedingly idealistic; unrealistic and impractical." I wanted to brand a design studio that celebrated the unrealistic and strived to create impossibly good work. As a fun added challenge to keep me in line with the idealistic/impractical mindset, I gave myself one 3-day weekend to complete the concept from ideation to execution.
Brand Identity
Brand Strategy
quixotics table.jpg
quixotics breakfast poster.jpg
tea cup.jpg
quixotics daisies.jpg
In order to achieve this unrealistic (and dare I say wacky) vibe, I collaged and edited everyday photos on top of whimsical backgrounds. I then contrasted this imagery with brutalist-style text in black and white.
quixotics ipad black.jpg
quixotics stationary orange.jpg
quixotics stationary blu.jpg
quixotics forest.jpg
quixotics phone.jpg
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quixotics busiess cards-05.png
quixotics definition bag.jpg
Canvas Tote Bag MockUp.jpg

Photographs from Unsplash (furniture pictures from Inside Weather), edited by me.


Fonts used: Sporting Grotesque (by Lucas Le Bihan, George Triantafyllakos, & Maciej Polczynski from Velvetyne Type Foundry) and EB Garamond Italic.