Quixotics

Quixotics (Spring    2020) was born out of my love for the word "Quixotic," which means "exceedingly  idealistic; unrealistic and impractical." I wanted to brand a design studio that celebrated the unrealistic and strived to create impossibly good work.  In order to achieve this unrealistic (and dare I say wacky) vibe, I wanted to contrast colorful, whimsical photos with brutalist-style text in black and white.    As an added challenge to keep me in line with an idealistic/unpractical mindset, I gave myself one 3-day weekend to create the brand.

Photographs from    Unsplash (furniture pictures from    Inside Weather), edited by me.

Fonts used: Sporting Grotesque (by  Lucas Le Bihan,  George Triantafyllakos, & Maciej Polczynski)      from Velvetyne  Type  Foundry and EB Garamond Italic.