For my first personal branding project (Fall 2017), I decided to conceptualize Quixotics - a brand made for dreamers, by dreamers. Quixotics doesn't simply sell clothes, it sells something that makes all people feel comfortable and confident enough to take on the world. From athletic gear for the aspiring triathlete to chic sweats for a future CEO starting their business out of their garage, Quixotics is for anyone working to turn their dreams into realities. Quixotics puts a positive spin on the dictionary definition of quixotic: "unrealistic and impractical." It supports the idea that there is no such thing as someone "too idealistic."
black background/white text,
Different versions of packaging: shopping bags and boxes for customers.