On Cloud Nine.

Pufi is a (conceptual) puffer jacket brand. I wanted to make something loud, colorful, and fun that encouraged people to look forward to a bleaker than usual winter. I used vibrant colors and a rounded, approachable serif typeface to create a welcoming and youthful brand. Pufi was created in collaboration with my sister Bianca Romulo, who designed the app.

Brand Identity

Brand Strategy


Let's Talk.

Whether you want to discuss all things design, work on a project together, or argue about the best and worst typefaces (I have a crush on the typeface Mabry) come chat! 

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