Pufi_Poster_1.jpg

On Cloud Nine.

Pufi is a (conceptual) puffer jacket brand. I wanted to make something loud, colorful, and fun that encouraged people to look forward to a bleaker than usual winter. I used vibrant colors and a rounded, approachable serif typeface to create a welcoming and youthful brand. Pufi was created in collaboration with my sister Bianca Romulo, who designed the app.

Brand Identity

Brand Strategy

Illustrations

Pufi_Mailer.jpg
IG_2.png
IG_1.png
Pufi_Mailer2.jpg
Pufi_Store_Door.jpg
Pufi_Mailer_2.jpg
totebag.jpg
Frame 19.png
Pufi_Phones.jpg
Frame 22.png
Pufi_Poster.jpg
Pufi_Posters_2.jpg