On Cloud Nine.

Pufi is a (conceptual) puffer jacket brand. I wanted to make something loud, colorful, and fun that encouraged people to look forward to a bleaker than usual winter. I used vibrant colors and a rounded, approachable serif typeface to create a welcoming and youthful brand. Pufi was created in collaboration with my sister Bianca Romulo, who designed the app.

Brand Identity

Brand Strategy