Come Make Your Mark.
I was the Marketing Lead alongside Samantha Sujo for Innovative Design's annual Designathon, CMYK, or "Come Make Your Mark." The sponsor for the event was 1951, a coffee company that supports and employs refugees. It was important to highlight the partnership, so we wanted to display relevant items such as coffee cups and donuts while paying homage to the color palette of CMYK (Cyan, Magenta, Yellow, and Black).
We created digital and print assets to market the event. I personally worked on the flyer, created the Instagram count-down graphics, made the red, blue, and pink buttons, and designed the long-form poster.
Our marketing reached a diverse crowd of people from different backgrounds. On November 16, 2019, we sold an all-time record number of tickets.