Aaptiv

During the summer of 2019, I worked as a creative design intern at Aaptiv, an audio fitness app headquartered in New York. I created various digital assets and designed a new style of collection cards for all of the in-app graphics.

Collection Card Redesign

In the process of a rebrand, Aaptiv wanted to establish teal, cobalt, navy, yellow,  and orange as its new brand colors. I proposed a design for their collection cards that incorporated various tones of the new color scheme in a fun and dynamic way.   The designs were implemented at the beginning of August!

In addition to redesigning the current collection cards in-app, I applied the style to new collections organized into "Music," "Movement," and "Mood." Here is a small sample of the various cards I designed.

Social Media

I carried the new collection card design style to Pinterest pins. Since Aaptiv's Instagram is a bit more experimental and has historically included lots of gradients, I continued this tradition with the new brand colors. 

Spotify

I also applied experimental gradients to Aaptiv's Spotify covers for its various playlists. These specific graphics were used for the summer, fall, and winter of 2019.

New Employee Guide Book

I also designed a Guide Book for New Employees. Before this, new employees would simply receive a google doc filled with text. I added illustration and signature brand elements for a more personal welcome. Here are a few selected pages from the Guide Book.

LET'S TALK.

Whether you want to discuss all things design, ask me any questions, or argue with me about the best and worst fonts,  come chat! 

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